M4 Assignment 1 DiscussionDiscussion Topic Due March 3 at 11:59 PMAssignment 1: Discussion QuestionTo extend its international presence, Martinetti International has formed an expansion strategy focused on acquiring other like enterprises outside the European region. Martinetti, a subsidiary of a publicly owned parent company, is based in Rome where it enjoys an established brand name and superb reputation. As part of Martinetti’s globalization strategy, it has acquired Sand Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share common business values and excellent reputations, and offer high-end luxury accommodations for the local businessman and international traveler. The acquisition offers Martinetti ownership of the Sand Coast brand, trademarks, and contracts for the 9 Sand Coast hotel holdings. With this acquisition, Martinetti gains a footprint in Southeast Asia and expands its holdings 27 percent. Sand Coast has strong brand recognition in the region and has a portfolio that includes both hospitality services and travel agencies. Martinetti, a cross-culture organization, is comprised of approximately 65 percent Italian employees with the remaining representing 7 other countries and languages. San Coast also has a cross-cultural workforce with 88 percent being Singaporean of Chinese, Malay, and Indian ethnicity. Chinese is the official language. As a member of the Martinetti management team, you have been selected to meet with the Sand Coast Resort leadership team to discuss Martinetti’s approach to market the acquisition in both countries. Your task is to convince the Sand Coast team that Martinelli has a sound strategic communications plan. Please discuss the promotional goals and cultural factors you would discuss with Sand Coast and what aspects of the recommended promotional strategy you would address.Discussion Grading Table Maximum Points Quality of initial posting, including fulfillment of assignment instructions 16 Quality of responses to classmates 12 Frequency of responses to classmates 4 Reference to supporting readings and other materials 4 Language and grammar 4 Total: 40LecturesforModules4BUS470.docxModule4ReadingsandAssignmentsREADINGBUS470.docxPosted: 2 years agoDue: 28/02/2018Budget: $15Answers 1brilliant answers4.8 (491)4.7 (12k )Chat2 years agoPurchase the answer to view itAcquisition.docxBuy answer $15Bids 34Wendy LewisSteve Jobswizard kimLindah-Proffkim woodsCarla BunnieDr Candice_2547Math GuruuCatherine OwensProf. Allwood SonnerbergWIZARD_KIMLastMinuteTutorSuper ProffHarvardProfbrilliant answersFastExpertCharandryTutorJuddy-PHDkatetutorperfectoMiss Professorjoylinprofessor HarveyTop-Performerfarhatullahphyllis youngMich MichieBlessedWriterMelissa OwenspravynwriterlexProf Double RLiterature-Prof. MassarraOther questions 101Security Bank DataDiscuss & consider possible causes of divorceMAT540 MAT 540 Week 8 Assignment 1 Linear Programming Case Study You are a portfolio manager for the XYZ investment fundOrganisation Theoryfinal”For work solutions”12 years of slavery reviewunit VIICase analysis study: MaggieNot ratedMarketing of the Acquisition by EDUSM4 Assignment 2 SubmissionAssignment Due March 7 at 11:59 PMAssignment 2: Marketing of the Acquisition by EDUSIn this assignment, you will research information related to the marketing and …Blog ArchiveCopyright © 2019 HomeworkMarket.com Read MoreApplied SciencesArchitecture and DesignBiologyBusiness & FinanceChemistryComputer ScienceGeographyGeologyEducationEngineeringEnglishEnvironmental scienceSpanishGovernmentHistoryHuman Resource ManagementInformation SystemsLawLiteratureMathematicsNursingPhysicsPolitical SciencePsychologyReadingScienceSocial Science window.__REDUX__STATE__ = ‘{“appMeta”:{“serverRendered”:true},”apiRequests”:{“pendingRequestCount”:0,”succeededRequestCount”:4,”failedRequestCount”:0,”requestCounters”:{“GET_FIELDS_PENDING”:0,”GET_ENTITY_PENDING”:0,”GET_FIELDS_SUCCESS”:1,”GET_ENTITY_SUCCESS”:1,”GET_SIMILAR_QUESTIONS_PENDING”:0,”GET_OTHER_QUESTIONS_PENDING”:0,”GET_SIMILAR_QUESTIONS_SUCCESS”:1,”GET_OTHER_QUESTIONS_SUCCESS”:1}},”currentUserMeta”:{“id”:0,”isGuest”:true,”isReceivingEmails”:null,”authMethod”:null,”approvalTicket”:null,”fees”:null,”disputesAmount”:null,”earningsStats”:{“questions”:{“totalPurchases”:0,”totalIncome”:0},”tutorials”:{“totalPurchases”:0,”totalIncome”:0}}},”modal”:{},”joyride”:{“steps”:[]},”users”:{“guest-0”:{“role”:”student”,”isGuest”:true}},”usersStatuses”:{},”usersThreads”:{},”usersReviews”:{},”usersQuestions”:{},”reviewsPage”:{“results”:[]},”reviews”:{},”answersReviews”:{},”threads”:{},”questions”:{“8532523”:{“body”:”I have started on the assignment. It just need to add on more information and revised what I have written.Conduct a case analysis, two to four pages in length, of an athlete struggling …”,”id”:8532523,”title”:”Case analysis study: Maggie”,”isTutorial”:false,”isEssay”:true,”due”:”2016-03-05T00:00:00.000Z”,”budget”:15,”fieldOfStudyId”:1000,”userId”:319827,”published”:true,”newBids”:0,”createdAt”:”2016-03-04T11:08:50.000Z”,”fieldOfStudy”:{“id”:1000,”name”:”Psychology”,”anchor”:”Psychology”,”createdAt”:”2017-09-06T03:15:16.000Z”,”path”:{“id”:5886165,”path”:”/fields/psychology”,”sitemap”:true,”amp”:false,”createdAt”:”2017-12-24T22:55:21.000Z”}},”path”:{“id”:1010116,”path”:”/content/case-analysis-study-maggie”,”sitemap”:true,”amp”:true,”createdAt”:”2017-09-06T03:23:07.000Z”}},”8533285″:{“body”:”Unit VII Scholarly Activity This is not a biography. Your argument should highlight how society remembers him or her now. Your submission will be graded on the following:       Many …28/02/201815businessfinance